Performance Marketing Manager Resume Example

Professional Summary

Performance marketing manager with 5 years managing $5M+ annual ad spend across Google, Meta, LinkedIn, and programmatic channels. Expert in campaign optimization, attribution modeling, and creative testing with a track record of scaling acquisition while maintaining efficient unit economics.

Key Skills

What to Include on a Performance Marketing Manager Resume

• A concise summary that states your performance marketing manager experience level, strongest domain, and the business problems you solve.
• A skills section that mirrors the job description language for Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic (DV360).
• Experience bullets that connect performance marketing, paid acquisition, ROAS to measurable outcomes such as cost savings, faster delivery, better quality, or improved customer results.
• Tools, platforms, certifications, and methods that are current for marketing & growth roles.
• Recent projects that show ownership, cross-functional work, and a clear result instead of generic responsibilities.

Sample Experience Bullets

• Managed $5.2M in annual ad spend across Google Ads, Meta, LinkedIn, programmatic display, and connected TV, hitting a blended CPA of $42 against a $65 target. Lead volume scaled 3x year over year while keeping unit economics within the efficiency guardrails
• Built a multi-touch attribution model replacing the legacy last-click approach, using position-based weighting and cross-device matching to reveal true channel contribution. The model exposed $800K in misallocated spend that was redirected to higher-performing channels
• Scaled Google Ads from $50K to $200K in monthly spend while improving ROAS from 2.8x to 4.1x through automated bidding strategies, audience layering with first-party data, and systematic keyword expansion. Maintained efficient scaling without sacrificing lead quality
• Ran a structured creative testing framework evaluating 200+ ad variations per quarter across copy, imagery, and format combinations. Click-through rates improved 45% over the baseline through iterative testing and a clear creative feedback loop
• Launched programmatic display and connected TV campaigns reaching 5M+ monthly impressions across targeted audience segments. Branded search volume increased 15% during campaign flight periods, indicating meaningful awareness lift from upper-funnel spend
• Handled daily campaign monitoring, bid adjustments, and budget pacing across all paid channels to make sure spend stayed on track with weekly and monthly targets. Built automated alerts for CPM spikes and conversion rate drops that needed immediate attention
• Worked with the creative team to brief ad copy and visual concepts, sharing performance data from previous tests to inform what to try next. Developed a brief template that gave designers enough context without being prescriptive about execution
• Built weekly and monthly performance reports in Looker covering spend, CPA, ROAS, pipeline contribution, and creative performance by channel. Presented the reports to marketing leadership with analysis of trends and recommendations for budget shifts
• Managed relationships with 2 ad agency partners, coordinating on campaign strategy, creative production, and performance targets. Held the agencies accountable to KPIs through monthly performance reviews and quarterly business planning sessions
• Set up conversion tracking and event-based audience building in Google Tag Manager and Meta Pixel, making sure attribution data was accurate across all channels. Fixed a tracking gap that had been underreporting paid social conversions by about 20%
• Developed a landing page testing program that paired specific ad messages with tailored landing experiences, running 15+ page variants per quarter. The best-performing ad-to-landing-page combinations converted at 2x the rate of the generic landing page

ATS Keywords for Performance Marketing Manager Resumes

Use these terms naturally where they match your experience and the job description.

Recommended Certifications

• Google Ads Certified (Search, Display, Video)
• Meta Blueprint Certification

What Does a Performance Marketing Manager Do?

• Design, develop, and maintain software solutions using Google Ads, Meta Ads Manager, LinkedIn Ads and related technologies
• Collaborate with cross-functional teams including product managers, designers, and QA engineers to deliver features on schedule
• Write clean, well-tested code following industry best practices for performance marketing and paid acquisition
• Participate in code reviews, technical discussions, and architecture decisions to improve system quality and team knowledge
• Troubleshoot production issues, optimize performance, and ensure system reliability across all environments

Resume Tips for Performance Marketing Managers