Lifecycle Marketing Manager Resume Example

Professional Summary

Lifecycle marketing manager with 5 years building email, in-app, and push notification programs that move users through onboarding, activation, and retention. Manages the full customer journey from signup to renewal across platforms like Braze and Iterable. Data-driven but also cares about the writing -- every touchpoint should feel like it came from a human.

Key Skills

What to Include on a Lifecycle Marketing Manager Resume

• A concise summary that states your lifecycle marketing manager experience level, strongest domain, and the business problems you solve.
• A skills section that mirrors the job description language for Braze / Iterable / Customer.io, Email Marketing & Automation, Segmentation & Cohort Analysis, A/B Testing.
• Experience bullets that connect lifecycle marketing manager, CRM manager, retention marketing to measurable outcomes such as cost savings, faster delivery, better quality, or improved customer results.
• Tools, platforms, certifications, and methods that are current for marketing & growth roles.
• Recent projects that show ownership, cross-functional work, and a clear result instead of generic responsibilities.

Sample Experience Bullets

• Built the entire lifecycle marketing program from scratch in Braze, launching 35+ automated campaigns across onboarding, activation, feature adoption, re-engagement, and churn prevention that collectively influenced $4.2M in annual recurring revenue
• Improved 30-day user activation rate from 22% to 38% by redesigning the onboarding email sequence from a generic 5-email drip to a behavior-triggered 12-touch journey that adapted based on which features users had and hadn't tried
• Reduced monthly churn by 1.4 percentage points (from 6.8% to 5.4%) through a predictive churn intervention program that triggered personalized win-back sequences 14 days before predicted cancellation, saving an estimated $720K in annual revenue
• Ran 60+ A/B tests per year across subject lines, send times, content formats, and CTA placement, maintaining a structured testing calendar and documenting learnings in a shared knowledge base the broader marketing team references weekly
• Designed a segmentation framework based on engagement scoring, purchase history, and product usage that replaced the previous one-size-fits-all approach, increasing overall email click-through rates by 45% and reducing unsubscribe rates by 30%
• Wrote and tested 200+ email variations personally rather than relying solely on templates, maintaining a brand voice that drove a 32% average open rate across all lifecycle campaigns -- 8 points above the SaaS industry benchmark
• Built a renewal and expansion campaign program for the customer success team that automated touchpoints at 90, 60, and 30 days before renewal, contributing to a 15% increase in net revenue retention over 2 quarters
• Implemented a multi-channel messaging strategy combining email, push notifications, and in-app messages in Braze, with channel preference logic that respected user opt-outs and reduced message fatigue by sending on each user's preferred channel
• Created a reactivation campaign for 45K dormant users (no login in 60+ days) that tested 4 different value propositions and brought back 3,200 users to active status within 30 days, with 22% of reactivated users still active 90 days later
• Partnered with the data team to build a lifecycle metrics dashboard in Looker tracking activation rates, time-to-value, engagement scores, and churn indicators by cohort, replacing a monthly manual analysis that took 2 days to compile

ATS Keywords for Lifecycle Marketing Manager Resumes

Use these terms naturally where they match your experience and the job description.

Recommended Certifications

• Braze Certified Practitioner
• HubSpot Email Marketing Certification

What Does a Lifecycle Marketing Manager Do?

• Design, develop, and maintain software solutions using Braze / Iterable / Customer.io, Email Marketing & Automation, Segmentation & Cohort Analysis and related technologies
• Collaborate with cross-functional teams including product managers, designers, and QA engineers to deliver features on schedule
• Write clean, well-tested code following industry best practices for lifecycle marketing manager and CRM manager
• Participate in code reviews, technical discussions, and architecture decisions to improve system quality and team knowledge
• Troubleshoot production issues, optimize performance, and ensure system reliability across all environments

Resume Tips for Lifecycle Marketing Managers