What It's Like to Work There
Athletic and competitive. Baltimore HQ has an underdog energy that mirrors the brand's positioning. Performance-driven with a startup mentality despite being a public company. The team is lean and people wear many hats.
Resume Tips for Under Armour
Under Armour values performance innovation. If you've built fitness tech, wearable integrations, or sports analytics platforms, lead with that experience.
Show direct-to-consumer e-commerce experience. Under Armour is shifting from wholesale dependency to DTC digital sales.
Mention experience with connected fitness, health data platforms, or IoT. Under Armour's digital ecosystem connects products to apps.
Include supply chain or demand planning experience. Under Armour has been optimizing their inventory management and distribution.
If you've worked on mobile apps with high engagement and retention, highlight it. The UA app ecosystem is a key consumer touchpoint.
Show you understand the athletic brand space and what differentiates Under Armour from Nike and Adidas. Brand knowledge matters here.
Hiring Process
Online application followed by recruiter phone screen
Technical interview for engineering roles
Final loop with 3-4 interviews covering technical, behavioral, and brand alignment
Process takes 2-3 weeks
Interview Style
Practical technical interviews with emphasis on product thinking. They want people who can ship quickly and iterate. Behavioral rounds focus on resilience, competitiveness, and passion for sports and fitness.
Top Roles They Hire
Software Engineer
Data Scientist
Product Manager
E Commerce Manager
Supply Chain Analyst
Brand Manager
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