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How to Write a Resume for Under Armour

Under Armour is a performance athletic brand known for moisture-wicking apparel, footwear, and connected fitness. They operate the MapMyRun and MyFitnessPal platforms (previously), and have invested in direct-to-consumer digital commerce alongside their wholesale business.

Size

16,000+ employees

HQ

Baltimore, MD

What It's Like to Work There

Athletic and competitive. Baltimore HQ has an underdog energy that mirrors the brand's positioning. Performance-driven with a startup mentality despite being a public company. The team is lean and people wear many hats.

Resume Tips for Under Armour

1

Under Armour values performance innovation. If you've built fitness tech, wearable integrations, or sports analytics platforms, lead with that experience.

2

Show direct-to-consumer e-commerce experience. Under Armour is shifting from wholesale dependency to DTC digital sales.

3

Mention experience with connected fitness, health data platforms, or IoT. Under Armour's digital ecosystem connects products to apps.

4

Include supply chain or demand planning experience. Under Armour has been optimizing their inventory management and distribution.

5

If you've worked on mobile apps with high engagement and retention, highlight it. The UA app ecosystem is a key consumer touchpoint.

6

Show you understand the athletic brand space and what differentiates Under Armour from Nike and Adidas. Brand knowledge matters here.

Hiring Process

1

Online application followed by recruiter phone screen

2

Technical interview for engineering roles

3

Final loop with 3-4 interviews covering technical, behavioral, and brand alignment

4

Process takes 2-3 weeks

Interview Style

Practical technical interviews with emphasis on product thinking. They want people who can ship quickly and iterate. Behavioral rounds focus on resilience, competitiveness, and passion for sports and fitness.

Top Roles They Hire

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